Who Is Gen Z?

Gen Z is the generation that grew up with the internet as a normal part of life. They experienced constant connectivity, fast cultural change, and nonstop information flow. This shaped a generation that values authenticity, mental health awareness, flexibility in work, and purpose-driven goals — but also faces new challenges like attention overload, social pressure, and uncertainty about the future.

Gen Z tends to learn through short, visual formats, communities, and hands-on projects. They trust actions more than slogans, and they prefer brands and institutions that are transparent and respectful — not controlling or judgmental.